PENGENALAN Prudential BSN Takaful

PENGENALAN:

Prudential BSN Takaful Bhd adalah hasil gabungan dua syarikat gergasi yang sudah lama bertapak di Malaysia. Prudential sudah lebih 88 tahun di Malaysia manakala BSN (Bank Simpanan Nasional) adalah sebuah bank yang simpanannya di jamin oleh kerajaan sudah lebih 50 tahun di Malaysia. BSN adalah pemegang saham terbesar dalam gabungan ini dalam mewujudkan lesen takaful maka wujudlah Prudential BSN Takaful Bhd.

Prudential hanya satu-satunya syarikat antarabangsa yang mempunyai kepakaran insuran yang mendapat lesen takaful di Malaysia (bergabung dengan BSN 51% saham, Prudential 49%), sebab itu kena pilih syarikat yang kukuh, ada jaminan syarikat akan tetap wujud walau berpuluh tahun akan datang.

Mungkin anda pernah mendengar dan selalu tertanya-tanya kenapa perlu saya ambil takaful ? dan jika perlu, pelan Prudential BSN Takaful yang mana satu yang terbaik untuk saya?

PruBSN REGISTERS RECORD BREAKING SALES GROWTH IN THE THIRD QUARTER OF 2011 SALES UP 57% FROM Q3 2010, YEAR TO DATE SALES UP 47%

Thursday 24/11/2011

KUALA LUMPUR , Nov 24 (Bernama) – Prudential BSN Takaful Berhad (PruBSN) the innovative provider of shariah compliant financial and protection solutions today announced new business sales results for the third quarter of 2011. The company posted RM 53.9 million across all its business channels for the third quarter of 2011, up 57% from the same period last year. Year to date, PruBSN registered RM 158.9 million in new business, a 47% increase as compared to the same period in 2010.

Encik Azim Mithani, the Chief Executive Officer of PruBSN said, “This performance marks another high in the history of PruBSN. We are all really pleased that this is a strong and robust broad-based performance across all our channels – Prudential Assurance Malaysia Berhad Agency, our Direct Agency and our Partnership Channel. The strength of these results demonstrates the quality of our product and the strength of our franchise.” Encik Azim also said that the recently launched PruBSN Link Series product has contributed significantly to the company’s new business growth in the third quarter.

“PruBSN Link Series contributed 40% to our new business results in the month of September 2011 when it was launched. As the demand for the product is high, we foresee this product will continue to drive our new business results for the coming quarter,” Encik Azim said. PruBSN Link Series is an umbrella product which consists of 3 unique plans – Smart Link; First Link and Takaful Link, each specifically tailored for different life stages.

“We have performed consistently well throughout the year and our market share has increased in tandem. I am delighted with these achievements and am confident that this momentum will continue through the remainder of the year, “said Encik Azim adding that the company’s result for the first nine months of 2011 is another significant milestone in achieving its goal of being the number 1 Takaful operator in Malaysia.

Based on the results for the first half of the year, PruBSN had a market share of 34.8 % of the total Annual Contribution Income (ACI) , making it the Number 1 Takaful operator based on ACI in Malaysia for that period. PruBSN’s market share stood at 26.7% based on Annual Contribution Equivalent (ACE) , for the same period, strengthening the company’s position as a leading takaful operator in Malaysia.

1. Annual Contribution Income (ACI) is a component of ACE i.e. ACE=ACI+SCI, where SCI is for single contribution product. ACI is the new business portion for regular business.

2. Annual Premium Equivalent (APE), or Annual Contribution Equivalent (ACE) within the takaful industry, is a global and widely accepted standard for measurement of new business performance of insurance and takaful companies.

APE or ACE is the total amount of regular contributions from new business plus (+) 10% of the total amount of single contributions on business written during the year

About Prudential BSN Takaful Berhad

Prudential BSN Takaful Berhad (PruBSN) is a joint venture between Bank Simpanan Nasional (BSN) and Prudential plc (Prudential) which holds 51% and 49% equity stakes respectively.

PruBSN’s vision is to be a world-class Shariah-compliant financial solutions provider by offering innovative products and services to its customers. 

ABU BAKAR BIN MAMAT

013-5066360 @ 019-2559961